Loading... Please wait...

about us

A LITTLE BIT ABOUT VARU

varuabout1.png

IT ALL BEGAN WITH AN ADORABLE HANDMADE DIAPER BAG GIVEN TO AN EXPECTANT MOM AT HER BABY SHOWER.

Kimberly Lawson, one of the guests, heard comments about how much it had cost. She had thought to herself,

“I know I can make something just as cute and even more customized, for much less.”

The next day, voila—Kim had created the diaper tote of her dreams to rave reviews. With a little encouragement from her family and a lot of nudges from style-conscious moms who loved distinctive diaper totes, It’s Purse-onal! was born.

Kim, a wedding cake designer and seasoned seamstress, didn’t stop there. Whenever brides would see the totes displayed at her in-home boutique, they wanted to order them as bridesmaids gifts. That knack for coordinating fabric bases and unique designs to customers’ whims led to another market for It’s Purse-onal! Now all Kimberly needed was a business partner to help launch her endeavor successfully and watch those company purse-strings. Heather Glenn just happened to be one of Kim’s loyal customers, with the kind of sales and marketing savvy to move It’s Purse-onal! to the next gorgeous level.

With a vivid name change to VARU—Estonian for “boutique”—the new brand quickly became a fashion statement in itself. Now there are so many more ways to VARU, from cool children’s backpacks and bibs to sophisticated signature bags. It’s clearly evident that Kim and Heather’s USA-made, personalizable designs are fun essentials for all ages. We love our customers!

 

KIMBERLY LAWSON

Founder/Creative Director
When Kim Lawson was a child, her favorite hobby was dreaming in her mother’s sewing room. She’d spend hours piecing together colorful scraps of fabric to see what fanciful creations resulted. Years later, those flights of imagination and her entrepreneurial spirit would be channeled into designing high-quality totes and bags that are as much fun and affordable as they are functional. A stay-at-home Ohio mom with 2 boys and support from husband Ken, Kim enjoys the best of many worlds thanks to her other “baby”: VARU. There are many more trend-setting visions in Kim’s head, just waiting to become reality…and huge customer favorites.
 

HEATHER GLENN

Senior Vice President, Sales and Marketing
As Heather Glenn was mastering the sales and marketing smarts that made her a success in corporate America, one tiny and amazing thing suddenly changed her life: she became a mom. Wanting to spend her once-precious work time with her now-precious daughters, Heather searched for a very happy medium. Kim Lawson’s proposal of partnering for It’s Purse-onal! gave Heather the chance to build a great company while being a terrific wife and well-accessorized mother. Heather, who feels blessed to be part of VARU, resides in Central Ohio with husband Bo and daughters Kennedi and Avery. Who knew that life was designed to be this exciting!

 

Connect with us

Newsletter